On their page it says "Ultra-glossy, sheer gel adds high, glassy shine with a hint of color in an oh-so-lickable fruity flavor. Enriched with vitamins, nutrients, oils, and antioxidants to moisturize while keeping lips soft and supple."
GLOSSY they are and I love a nice high shine! It comes in a clear squeeze tube with screw on cap so it's easy to see which color you are reaching for and a little goes a long way with these new formulated lip gels. I was quite impressed with all of these and has to point out that the quality of their makeup has grown tremendously from a few years ago.( I have tried their new eyeshadow palettes and couldn't believe the quality for their awesome price! ) These lip gels are sooo affordable at only $2.99!!
These barely have any sticky feeling to them, but just the right consistency that you know this gloss won't wear off in two minutes like some others. I wore the color in the last picture to the bar in Boston and when I got home and put photos up online, my cousin and I got compliments on how 'luscious' pinkish/red lips looked! And it looked good with my pink/purple eyeshadow I had on too!
Quick tip: These over any color lipstick work wonders and can transform a boring old color into something way more interesting!
The thing I really like about these colors is that they can be worn really sheer for just a little shine and sparkle or you can layer it a little and get more color payoff with the pink ones that have a little glitter look to them. The ones with out any shimmer to them I found weren't as thick as the others but they are all so wearable and fun, and can match any eye look you do. Below are some photos and swatches!