"Through research, an opportunity was recognized that women were still disappointed with many mascaras claiming lengthening, no-smudging, no-clumping and easy removal. To satisfy these needs, the development of the film-coating formula was successfully created."
Beyond Mascara. It's Brush-On Fiber Extensions.
Dramatically lengthens, separates & conditions lashes.
Brush-On Fiber Extensions is a false lash formula applied like mascara that encapsulates lashes within a fiber-rich film.
-Dramatically long lashes
-Conditioning oils for lashes
-Easy removal w/. warm water
This mascara is a fiber filled tubing mascara. Sounds kinda creepy....
The wand is slightly spoon shaped .
It has a typical mascara smell, and is not noticable unless you sniff your brush. (ok, i get it... i am weird)
Upon applying, the mascara formula is thin and wet. I found that instead of really building up my lashes (in thickness and volume) I really only noticed it painting my lashes a shiny black. In order to get a noticable look, I had to apply multiple coats. This can take around 3-5 minutes per eye. Even after a few coats, I did not notice much volume.
Another thing i noticed, was sideways fiber pieces on my lashes. The horizontal fibers made my lashes stick to each other. =(
As for being a tubing mascara it was great. Wore very well, no flaking or smudging. When it was time for removal I was happy to see it slide right off with warm water. Many people have voiced having trouble removing, but I am a tubing mascara kinda girl... maybe i have it down to a science.
I would be very curious to try this over a volumizing mascara to see how they look together. If I do, I will update with pictures.
Overall- I like this mascara and will continue to use it. I just really really wish it was more volumizing.
Water (Aqua), Acrylates/Va Copolymer, Beeswax (Cera Alba), Propylene Glycol, Copernicia Cerifera (Carnauba) Wax (Cera Carnauba), Nylon-6, Nylon-66, Pvp, Stearic Acid, Panthenol, Ethyl Ester Of Hydrolyzed Silk, Fucus Vesiculosus Extract, Swertia Japonica Extract, Paeonia Suffruticosa Root Extract, Tocopherol, Aminomethyl Propanol, Butylene Glycol, Sodium Hydroxide, Alcohol, Silica, Sorbitan Stearate, Hydroxyethylcellulose, Hectorite, Beheneth-30, Pentylene Glycol, Polysorbate 60, Mineral Oil (Paraffinum Liquidum), Petrolatum, Methylparaben, Phenoxyethanol, Butylparaben, Sodium Dehydroacetate, D&C Black No.2 (Ci 77266), Titanium Dioxide (Ci 77891).
Some information and graphics have been used from the djv website to properly display the product.