This review was requested by a friend of mine, Tiffany. Tiffany was drawn to this product after seeing a tv commercial, and was honestly very skeptical.... and what can I say? SO WAS I!

In general, I find that drugstore mascaras are just as good, if not better than most high end mascara. 

My personal eyelashes are long, however they are stick straight, and uneven. As with any review, how a product works on me, may work very different for you, based on your features. This is just my opinion and I bought this product myself. 

The price is great at around $7. The packaging is a cute purple tube, nothing fancy.The scent is artificial, but not strong enough enough to bother me. I didn't know what "black drama" meant when I was buying this, but i like drama and black is key for me when applyinh mascara. I wear black liner and mascara practically every day...Soooo I just bought blackest black. After redearching, i found that black drama has more of a matte finish compared to the original falsies.

"It's not a mascara, it's false lash glam in a tube, instantly! Patented spoon brush and pro-keratin fiber formula instantly build 8x more volume without clumping. Unique flexible wand helps lift and separate, to provide the look of 3x more lashes. You will find lashes you didn't even know you had.

3x more visible lashes
8x more volume without clumping
Unique spoon shaped brush with flexible wand
False lash effect"

Their directions to apply are - "Hold brush with spoon side upwards against lashes and sweep from root to tip. Repeat until desired look is achieved. Do not let dry between coats. Removes easily with soap and water or Expert Eyes® 100% Oil-Free Eye Makeup Remover."

What pisses me off the most, is that in the advertisements, print and video, the models are wearing false lashes, and they are digitally enhanced. I'm not attacking maybelline here, because most companies do it, but its just a pain in the bum. Why?

For me, this product is something that i would continue to buy. It goes on smooth, without pulling my lashes. It gives me nice hold to keep long lashes curled, slighly lengthening on me, and good volume. It does take aminute or two to dry completely, but that gives me time to make sure all my lashes are where i want them. But I found that is you like applying more than one coat of mascara, do it while your lashes are still wet. Once dry, layering turns into a mess, and looks horrible.  

Wearing this mascara ,I've gotten many compliments on my eyelashes. I have used this on clients before, and they too have loved the look.
Be forewarned, it can look a little spidery if not applied correctly. And if you are a "natural look" kind of girl, you wont like this because it's obvious you're wearing mascara (which is kind of the point with this one ... hahah)

Wears well, no flaking or smudges, and washes off easily with makeup remover, and even facial cleanser for the days im too lazy to take my makeup off before showering. 


Left is with mascara, and right is without. 
There are a few pics with both eyes done.
10/11/2011 05:32:02 am

Thanks, this was an awesome review. Definitely more inclined to purchase this next time I go for mascara.


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